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Internal Communication.

An undeniable fact one may claim is that we are all involved in every day communication process. Whether it is a chat on the phone with a friend, daily newspaper reading, TV watching, socializing in a family circle or at school, college or at workplace – that is all a continuous information interchange thus being communication. The work for each individual is an indispensible part of life. That is the self-realization and make-a-living field. The organization of proper environment the staff is involved in goes beyond doubt. It results in coherent and collaborative team work and their effective performance. Therefore in any profit-making business sphere or public relations area we anyhow deal with management practice. So, let’s get an insight into the inner nature of a company’s arrangement.

Any business structure inevitably encounters some sorts of ‘roughnesses’ that is the problems connected with underestimation and/or lack of motivation and information awareness of some staff members. Such ‘impurities’ may provoke disunity and discord in vision and perception of the company’s main priorities, future perspectives, strategies etc. that constitute its key conception. Not of the least are the issues of personnel’s obscure and misleading comprehension of his or her own role in the whole company’s success-building machine. To tune up this whole mechanism sophisticated managerial tools are applied. Hence, we touch the notion of internal communication (IC). It comprises the company’s functional leverage of monitoring, motivating, encouraging and coordinating the work of employees. It reflects the prowess of elaborate management policy. Thus, we need to clarify and elucidate some aspects concerned with the internal communication practice.

‘Internal’ designates the very gist of the process on question. It generally implies not only socializing among each other, but also has a wider sense representing the visible result of the correlated and interconnected efforts of each participant.  The relationships and attitudes among ‘senior’ and ‘junior’ members influence inner performance and matter a lot in shaping the image of a company outside. Here the IC is substantially helpful to reach the goals the governing body pursues. The work with personnel should not just envisage giving orders and expecting their dutiful fulfillment. This approach to dealing with staff is very delusive and lacks essentials – there must be a dialog between ‘boss’ and ‘subordinate’ in all levels of company’s operation. For the both sides to be mutually beneficial and their interests not to clash a special strategy is developed that contains certain aspects to be considered.

 ‘To listen to’ aspect can’t be ignored. It’s essential that Human Resources Management (HRM) take into account employees’ viewpoints, ideas, suggestions, since it gives the staff a feeling of their direct involvement in the process. Collection, procession and distribution of information among employees regarding the state of business and possible current problems is meaningful to create overall awareness and advances respect and loyalty to a company. In this connection we speak about interconnectivity that can be achieved by internal communication means.

 Every day in any organization a great deal of issues is discussed and devolved through briefings, conferences, meetings, forums etc. where the staff participants are actually present. Hence they are engaged in face-to-face communication. Another way to represent and deliver information is either by printed regulations, newsletters and brochures or electronically – e.g. e-mail, voice-mail, messaging and corporate net system called intranet.

It’s evident that nowadays world everyday witnesses the impetuous technological progress which helps to optimize and maximize people’s work. With the emergence of Internet humans saw the increasing role of electronic communication that was marked by convenience and relative velocity in information exchange. The benefits are obvious. So, firms, organizations, companies and enterprises viewed the perspective of application the analogy of global web being limited to the boundaries of internal company’s structure – intranet.

Virtually it is a private network that serves the function of data storage and its distribution among all employees. The access to the system is available only to staff and restricted to non-authorized persons. The intranet constrains the external entry by means of firewall and thus provides safety of net content. Since intranet exploits the same technologies and tools which are applicable in internet for the web and e-mail service and also file transfer, no extra time and efforts are necessary for the staff members to adapt and utilize the corporate net capacity.

Another advantage that counts is also the enhanced efficiency that staff show which is obtained by prompt and easy access to the database. Apparently, it proves to be useful when dealing with complex project work that necessitates the interchange of ideas with partners and seeking for the information relevant to the work performed. Therefore it might be facilitating to use links to collect data, then discuss it online with project participants and so share the viewpoints. Such an example among other positive sides of internal web resource demonstrates its time-saving expediency. In addition, the work of line managers is supported and to an extent simplified, since the work net is constantly updated and replenished. Thus, there is no need for an employee to persistently bother a line or senior manager with minor and insignificant issues. This kind of information is always at disposal in the intranet.

Alongside with the virtues there come vices. The implementation of this sort of systems appears to be costly. Small businesses are unlikely to design and bring into action sophisticated intranets as compared to big corporations. Programming, design, constant upgrading inevitably requires investment.

Unfortunately, another hindrance seems to be quite significant. We can’t but agree that however elaborate and well-programmed the network can be it is still exposed to insecurity (About.com. Wireless/Networking). Computer tampering may be regarded as a contemporary problem number one in electronic communication. Moreover, considering a modern arena of leadership and competition not always sound actions are undertaken. The competitors may resort to tricks in attempts to fish out the information they can get advantage of.

On the grounds of the mentioned pros and cons we can arrive at conclusion that in future for the intranet as the internal communication tool to become more secure it’s essential to pay thorough attention to the company’s R & D activities in search of more failsafe and reliable information guarding.

Concerning the whole internal communication practice we should emphasize the importance of psychological aspect in recruiting personnel and scrutinizing their relevance to the position and the end-result of their work. A special team of professional psychologists and analysts is able to timely reveal and prevent the possible deviation of some individuals from the main policy. That will immensely contribute to foresee the leak of information and hidden intensions of intranet users in case they turn out to be not true members of the team but possible spies. Thereby, to avoid malfunction and make the whole mechanism work in accord the constituents matter a lot.

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