The Advertisement Analysis Essay – Expect at Least One
Advertising has been around as long as there have been products or services to sell. First, they were vocal, in local markets; then they became printed in newspapers; once radio became popular, advertisements came to interrupt our favorite programs; the same thing happened with television. Now it’s the Internet. Advertising will never go away. Its venues will change, but the strategies and techniques will not. And if you are a student of media, communications, English, journalism, or marketing, you can look forward to an advertisement analysis essay assignment, if not several. Typically, in such essays, you will be asked to select an advertisement and to analyze it for the techniques that are used.
There are several approaches you can take when you must and essay about advertising analysis.
- You can get online and look for an advertisement analysis essay sample to study, in order to get an idea regarding organizational structure.
- You can review the requirements of preparing an analysis.
- You can decide upon the advertising strategies that you understand the best and locate advertisements that reflect those strategies, as you are choosing one for your analysis essay.
If you have found an advertising analysis essay example that uses several techniques, then you understand that the essay involves identifying and analyzing the techniques that have been used in the specific advertisement. Look for the following typical strategies:
- Repetition: Is the product, the company, or the service mentioned several times in the course of the ad? This can be vocally or visually. The point of this technique is to cement the brand name in the mind of the consumer.
- Claims: Claims have a way of setting up an expectation in the head of the consumer. If, for example, a hair re-growth product cannot use facts to back up its product’s success, the advertisers will use what are called “weasel words” – the products “fights” baldness; its “helps” control baldness. Often an advertisement will state that this particular product is the “best” hair loss treatment available, but, of course that cannot be proved.
- Your sample advertising analysis essay may include the technique of “association.” This technique involves the use of famous people, a “catchy” phrase or song that keeps running in the consumer’s head, or something else to evoke an emotional response on the part of the consumer. For example, a lawn fertilizer may be advertised on television. Of course the lawn being shown is beautiful, but so is the great looking homeowner with his great looking home in the background. The goal is to get the consumer to emotionally “want what that guy has,” to see that lawn and that home as possible, and to identify with all that the guy has.
- Bandwagon: The idea is to suggest that this product or service is so popular that “everyone” is buying it or using it. You will want to be part of this crowd, of course.
- Promotions: Advertising often offers promotions of one type or another, in order to entice a shopper, and, for additional enticement, such ads will often say “for a limited time only,” or offer ends this Friday.”
In analyzing an advertisement, you will need to look for all of these techniques and explain how the advertiser uses them. Sometimes they may be quite subtle, and it will be difficult to identify them.
An advertising analysis essay can actually be a bit fun if you have the time and if you are good at composing an analysis essay that meets the expectations of your professor. If, on the other hand, you are feeling a bit anxious about the assignment the pros at Smart Custom Writing can certainly help you out. We have great writers for any topic, and we will provide you with the perfect one for your essay.